Nike is a global brand, selling the same athletic shoes in each country. The company's advertisements change in some countries, however. For example, Nike ran ads in China to change the perception that "running is boring." Nike is using:

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Nike is using a promotion adaptation strategy because it changes its advertising approach in different markets (like China) to suit local tastes and perceptions, while the product itself remains unchanged.

Nike Is a Global Brand, Selling the Same Athletic Shoes