Lincoln Financial has seen increased business in its European market over the last two years. Business in France and Germany has accounted for 15% of their sales and executives expect this number to rise with possible sales from other European countries. The CEO feels it is time to expand in Europe but wants to retain complete control over European operations as financial planning needs of Europeans are different than those of Americans. The CEO is also willing to invest a significant amount of capital in the expansion as he feels it will be recouped quickly. Lincoln Financial's best option for a market entry strategy is:

Question

Quizplus · Accepted Answer

An international division allows a company to expand into a new market while retaining complete control over operations, aligning with the CEO's desire to manage European operations directly and invest significantly in the expansion.

Lincoln Financial Has Seen Increased Business in Its European Market