Luca owns paper making business. His products feature pressed flowers and a natural edge. He has had great success selling his products in Italy and would like to now expand overseas to the United States. Luca doesn't have a lot of money to invest in this overseas expansion. Luca's best option for a market entry strategy would be:

Question

Quizplus · Accepted Answer

Exporting is the most cost-effective and simplest way for Luca to enter the U.S. market without a significant investment. It allows him to sell his products overseas directly or through intermediaries without the need for a large capital investment in a new market.

Luca Owns Paper Making Business