When Cannondale purchases aluminum for use in its bicycle frames, the company is participating in the commercial market.
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Q5: The commercial market consists of wholesalers and
Q6: Relationships in consumer markets are often more
Q7: Governmental organizations represent the largest segment of
Q8: Technological change is an environmental factor influencing
Q9: Both consumer and business purchase decisions begin
Q11: As compared to business-to-business marketing, consumer marketing
Q12: Personal selling plays a much bigger role
Q13: Competitive bidding is common when the product
Q14: The primary motivation of government purchasing is
Q15: The term "reseller" is synonymous with "retailer,"
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