The primary motivation of government purchasing is to provide some form of public benefit such as national defense or pollution control.
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Q9: Both consumer and business purchase decisions begin
Q10: When Cannondale purchases aluminum for use in
Q11: As compared to business-to-business marketing, consumer marketing
Q12: Personal selling plays a much bigger role
Q13: Competitive bidding is common when the product
Q15: The term "reseller" is synonymous with "retailer,"
Q16: In the automobile industry, suppliers of components
Q17: A firm deciding to purchase more energy-efficient
Q18: Geographic location is one of the criteria
Q19: Not-for-profit organizations are considered to be a
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