When firms in business markets are grouped based on their sales revenues, they are said to be segmented by:
A) customer type.
B) purchase category.
C) end-use application.
D) demographic characteristics.

Question

Quizplus · Accepted Answer

Segmenting firms based on sales revenues is a method of demographic segmentation, which categorizes firms according to demographic characteristics such as size, which can be measured by sales revenues, number of employees, or other quantifiable metrics.

When Firms in Business Markets Are Grouped Based on Their