Abel Building Solutions, a steel manufacturing company that supplies steel to various construction companies, segments its customers based on the number of employees in the company and the sales revenue generated by it. This strategy is used by Abel to develop specific marketing plans for their customers. Abel is segmenting its customers on the basis of:

Question

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Abel Building Solutions is using demographic characteristics, specifically the number of employees and sales revenue of the companies, to segment its customers. This approach allows them to tailor their marketing strategies based on these demographic factors.

Abel Building Solutions, a Steel Manufacturing Company That Supplies Steel