A manufacturer who produces glass for microwave oven doors, shower enclosures, and patio tabletops is likely to segment his business customers on the basis of:

Question

Quizplus · Accepted Answer

The manufacturer is likely to segment business customers based on end-use application because the products mentioned (microwave oven doors, shower enclosures, and patio tabletops) serve different purposes and are used in different ways, indicating a segmentation based on how the glass is ultimately used.

A Manufacturer Who Produces Glass for Microwave Oven Doors, Shower