You are the manager of a clothing manufacturing firm with operations in different countries. Your Vietnamese manufacturing facility is dedicated solely to producing elementary school uniforms for the U.S. market. Most of your product output is sold to a larger school uniform company in the United States called School Uniforms, Inc. School Uniforms, Inc. has major contracts with (and sells its uniforms to) school districts such as the San Diego Unified School District. In this scenario, the San Diego Unified School District is part of which of the following business markets?

Question

Quizplus · Accepted Answer

The San Diego Unified School District is part of the institutional market because it is a non-profit organization that purchases goods and services for its own use, rather than for resale or profit.

You Are the Manager of a Clothing Manufacturing Firm with Operations