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You're the Chief Marketing Officer of SalonCentric, a Wholesaler of Hair

Question 92

Multiple Choice

You're the Chief Marketing Officer of SalonCentric, a wholesaler of hair and beauty products sold to licensed beauticians and cosmeticians through brick-and-mortar stores across the United States. You want to increase revenue by expanding into another market category. What is your best option?


A) Open your stores to the public so you can sell retail.
B) Start selling related equipment, such as barber chairs and pedicure chairs, to your target market.
C) Make an agreement with one of your suppliers to sell private label SalonCentric products.
D) Start producing hair dye that will be sold to hair color manufacturers.

Correct Answer:

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