You're the Chief Sales and Marketing Officer for Western Health

You're the chief sales and marketing officer for Western Health Products, a manufacturer of a wide range of medical products for home, medical office, and hospital use. Some of your customers have buyers who make their own purchasing decisions, whereas other customers have lengthy decision-making processes involving many people within the organization. Given the variations in your customers, what could you do to make your marketing and sales processes more efficient?

A) Set up separate sales/marketing divisions for reseller and institutional buyers.
B) Set up separate sales/marketing divisions for commercial and institutional buyers.
C) Set up separate sales/marketing divisions for commercial, reseller, and institutional buyers.
D) Set up separate sales/marketing divisions for commercial, reseller, government, and institutional buyers.