You're a sales rep for a company that manufactures picture frame moldings, which you sell to independent picture framers in your region. Your company has just rolled out a new line of premium, gold-leaf frame moldings, which are slightly more expensive than most of your products but are absolutely beautiful. You're about to make a sales pitch to one of your favorite customers, Marianna Garcia, a framer you've enjoyed doing business with for more than five years. Which of the following is most likely to have the greatest influence over Marianna's decision to start carrying your new line?
A) The expense of your new product line
B) The prestige your products would bring to her frame shop
C) Your long-term, cordial relationship with the customer
D) Your ability to make persuasive sales pitches
Correct Answer:
Verified
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