You're an account manager in New York City's garment district, and you sell buttons, zippers, and other similar items to clothing manufacturers in the area. You know that your customers' opinions are always influenced by the people around them, but which of the following interpersonal influences is least likely to affect your customers' buying decisions?

Question

Quizplus · Accepted Answer

Reporters' media coverage of fashion industry events is least likely to directly influence the specific buying decisions of clothing manufacturers regarding buttons, zippers, and similar items. Designers, colleagues, and employees have a more direct and immediate impact on these decisions through their specific requests, feedback, and comments about the products.

You're an Account Manager in New York City's Garment District