Individuals who aspire to become members of a certain group most often adopt its standards of behavior and values.
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Q12: Subcultures are groups within a larger culture
Q13: Understanding of differences among subcultures is essential
Q14: While cultural and family influences significantly affect
Q15: The American population is becoming increasingly homogenous
Q16: A reference group's influence on the purchasing
Q18: Social class has rankings determined by income,
Q19: The basic core values of a culture
Q20: It was not until the introduction of
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Q22: The consumer decision process does not apply
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