If a middle manager buys an Audi automobile because several top executives in the firm own Audis, this demonstrates the influence of reference groups.
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Q2: Groups whose opinions are valued and to
Q3: The influence of reference groups is more
Q4: Culture refers to the values, beliefs, preferences,
Q5: The core values of American culture include
Q6: Culture is the broadest environmental determinant of
Q8: Consumer behavior refers to the process through
Q9: Social class is determined by the sole
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Q12: Subcultures are groups within a larger culture
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