Cognitive dissonance is likely to increase when the purchase decision has a major effect on the buyer.

Name: Cognitive dissonance is likely to increase when the purchase decision has a major effect on the buyer.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Cognitive dissonance, the discomfort experienced when holding two or more conflicting cognitions, is more likely to increase when the purchase decision is significant or has a major effect on the buyer, as the potential for regret and second-guessing is higher.

Cognitive Dissonance Is Likely to Increase When the Purchase Decision