Rachel, an advertising executive, shops for clothing at a trendy store in town. The sales clerk shows her the latest styles in bright prints and bold colors. Although these are the styles worn at her office, she rejects them and purchases traditionally formal clothes in neutrals and black due to her notion of her self-concept. Rachel's decision is most likely driven by _____ factors.

Question

Quizplus · Accepted Answer

Rachel's decision is influenced by her self-concept, which is a psychological factor. Her choice of clothing reflects her personal identity and how she perceives herself, rather than being primarily influenced by social trends, situational contexts, or institutional norms.

Rachel, an Advertising Executive, Shops for Clothing at a Trendy