Reference groups have a greater impact on the purchasing decision when the:
A) consumer is already established as the opinion leader in the group.
B) product is hard to recognize or see by the group.
C) purchased product is a commonly used commodity.
D) purchase is conspicuous.

Question

Quizplus · Accepted Answer

Reference groups have a greater impact on purchasing decisions when the purchase is conspicuous, meaning it is visible to others and can influence the buyer's social status.

Reference Groups Have a Greater Impact on the Purchasing Decision