Sharon is purchasing a food processor and has done extensive research on all the models available in the market. She is convinced about a particular product and is trying to finalize a store from where to make the purchase. Sharon is in the _____ stage of consumer decision process.
A) purchase decision and purchase act
B) search
C) postpurchase evaluation
D) problem recognition

Question

Quizplus · Accepted Answer

Sharon has already identified her need, gathered information, evaluated alternatives, and decided on a specific product, indicating she is in the final stages of the consumer decision process, which are making the purchase decision and executing the purchase act.

Sharon Is Purchasing a Food Processor and Has Done Extensive