You take pride in your understanding of consumer behavior. You apply that knowledge in planning for your educational toy business. Specifically, you remind your salespeople that the behavior of your customers will be influenced not only by their own psychological makeup and other personal factors, but also by such interpersonal influences as: (Select all that apply)
A) cultural expectations of children.
B) friends who have children.
C) coworkers who have children.
D) relatives who have children.
E) the customer's learning about children.

Question

Quizplus · Accepted Answer

Interpersonal influences on consumer behavior include cultural expectations and the opinions or behaviors of friends, coworkers, and relatives.

You Take Pride in Your Understanding of Consumer Behavior