Mitch is a real car fanatic! He has several sports cars and spends a lot of time searching for cars and maintaining and cleaning his cars. While many people don't give much thought to tires for their car, Mitch usually spends a lot of time researching and reading reviews before he buys new tires. However, last year he was on a trip when he got a flat tire in a small town in Indiana. Instead of his regular search, he just stopped at the first tire shop he could find and bought a tire to replace the ruined tire to continue his trip. It was not even a brand he had heard of before! Mitch's purchase in this case was mostly driven by what type of factor?

Question

Quizplus · Accepted Answer

Mitch's decision was primarily influenced by situational factors, as he had to buy a tire quickly due to getting a flat tire while on a trip, which is a specific situation that dictated his purchase decision.

Mitch Is a Real Car Fanatic! He Has Several Sports