Ksenia is excited about going to her first sorority formal next month. However, she is concerned that she does not have anything appropriate to wear. Since realizing that she needs to get a new dress, Ksenia has started paying attention to advertisements, looking at fashion magazines, visiting retail stores, and browsing the Web for the latest fashions. Ksenia is engaged in:

Question

Quizplus · Accepted Answer

Ksenia is actively seeking out information from various external sources such as advertisements, fashion magazines, retail stores, and the internet. This behavior is characteristic of an external information search, where a consumer looks outside of their personal knowledge base to gather information about how to solve a problem or make a decision.

Ksenia Is Excited About Going to Her First Sorority Formal