Shanu was ready to buy a new phone! His old phone had limited battery life and a cracked screen. While he currently had an iPhone 6s, Shanu was thinking it was time to consider other brands as well. In fact, he had identified four possible phones - the iPhone X, Samsung Galaxy Note 8, LG V30, and the Google Pixel XL. For Shanu's purchase, these four phones are his:

Question

Quizplus · Accepted Answer

The evoked set refers to the group of brands or products a consumer considers as options in the decision-making process of purchasing a specific product type. Shanu's consideration of the iPhone X, Samsung Galaxy Note 8, LG V30, and the Google Pixel XL as his potential choices for a new phone makes these his evoked set.

Shanu Was Ready to Buy a New Phone! His Old