When using online tools to make purchase decisions, roughly 50 percent of consumers start by retrieving information from social media and nearly 60 percent turn to search engines such as Google.

Question

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Consumers often use a combination of social media and search engines to gather information before making purchase decisions. Social media platforms provide insights through reviews, influencer opinions, and peer recommendations, while search engines offer a broader range of information, including product specifications, comparisons, and additional reviews. This reflects a multi-channel approach in the consumer decision-making process.

When Using Online Tools to Make Purchase Decisions, Roughly 50