One of the most important and revealing measurements of engagement is the click-through rate.

Question

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Click-through rate (CTR) is a key metric that measures the number of clicks advertisers receive on their ads per number of impressions. It's important and revealing because it indicates how well your keywords, ads, and free listings are performing. CTR is a direct indicator of how relevant and engaging your content is to your target audience.

One of the Most Important and Revealing Measurements of Engagement