Fred Wilson, a journalist working for a popular news channel, has a vast knowledge of electronic gadgets. His reviews of these products are highly regarded and trusted by others. Wilson also runs a weekly show on the channel called "The Technocrat," where he analyzes the latest high-tech gadgets. Much like his reviews, Wilson's show enjoys a wide viewership, and is believed to have a considerable impact on the buying decisions of the audience. Fred Wilson can be regarded as a(n) _____.

Question

Quizplus · Accepted Answer

Fred Wilson can be regarded as an influencer because his reviews and show, "The Technocrat," have a considerable impact on the buying decisions of his audience, which is a key characteristic of an influencer.

Fred Wilson, a Journalist Working for a Popular News Channel