Lawrence is creating his profile on LinkedIn and hopes the content will attract potential employers to consider him for a career opportunity. He is trying to leverage his background, skills, and education to gain a position in a marketing research consulting firm. He knows that employers are seeking candidates who are proficient in SPSS, Excel, and Google Analytics, and have excellent writing and verbal communication skills. He uses these capabilities throughout his profile since he understands the importance of search engine optimization. Which quality of social media marketing campaign development is Lawrence using as he creates content for his LinkedIn profile?

Question

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Lawrence is using targeted keywords related to his skills and the job requirements (SPSS, Excel, Google Analytics, writing and verbal communication skills) to optimize his LinkedIn profile for search engines, making it more likely for potential employers to find him.

Lawrence Is Creating His Profile on LinkedIn and Hopes the Content