Of the Following Characteristics of Social Media Marketing, Which One

Of the following characteristics of social media marketing, which one makes social media particularly useful in gathering feedback on products and services?

A) It allows marketers to clearly present a brand's value proposition.
B) It gives marketers a global reach.
C) It possesses an immediate, real-time nature.
D) It allows marketers to listen in on and join online conversations with a large number of people.