Your Boss, George, Manages the Small Men's Shoestore Where You

Your boss, George, manages the small men's shoestore where you work. A few months back, the owner asked him to start using social media to promote the store. Since then George has experimented with a whole bunch of different strategies and styles of social media posts to see "what works," but everyone agrees that nothing is working. If they ask for your advice, what would be your best recommendation?

A) To define the store's brand and create a cohesive online presence around it
B) To make a stronger statement about the products sold at the store
C) To develop a better system for increasing the social media activity and engagement
D) To discontinue using social media