The marketers at LuLaRoe created a fun series of Pinterest pins showing a variety of different ways to pair their leggings with other clothing items. One week into the new campaign, they noticed that their click-through rate had increased by a whopping 6 percent and online sales of leggings had increased by 3 percent. They were very happy with this high level of _____ and _____.

Question

Quizplus · Accepted Answer

The correct terms are "engagement," which refers to how users interact with the content (in this case, clicking through Pinterest pins), and "conversion," which indicates the action of users buying the leggings as a result of the marketing campaign.

The Marketers at LuLaRoe Created a Fun Series of Pinterest