Travel Time is an online travel site that assists customers in booking their vacations. They make advance bookings for the customers, notify them about any reductions in air fares immediately if and when they arise, and help them check the status of their bookings. This type of marketing strategy employed by Travel Time is an example of:

Question

Quizplus · Accepted Answer

Right-time marketing refers to delivering the right message to the right customer at the right time, which is what Travel Time is doing by notifying customers about fare reductions and assisting with bookings.

Travel Time Is an Online Travel Site That Assists Customers