By enabling the coordination of all promotional activities to produce a unified, customer-focused promotional message, e-marketing helps reach consumers through:
A) personalization.
B) interactive marketing.
C) mass marketing.
D) integrated marketing.

Question

Quizplus · Accepted Answer

Integrated marketing enables the coordination of all promotional activities to produce a unified, customer-focused message, which is a key aspect of e-marketing strategies.

By Enabling the Coordination of All Promotional Activities to Produce