The Metrics Group is a firm that helps companies improve the performance of their websites. The firm rates the effectiveness of the website based on the percentage of website visitors making purchases through the site. Which of the following measures is being used by the firm while assessing the effectiveness of the websites?
A) Click-through rate
B) Brand awareness
C) Conversion rate
D) Customer engagement

Question

Quizplus · Accepted Answer

The firm is using the conversion rate as the measure of effectiveness, which is determined by the percentage of visitors who make a purchase, directly aligning with the firm's assessment criteria.

The Metrics Group Is a Firm That Helps Companies Improve