You work for a not-for-profit organization, and are not sure of the best way to assess the effectiveness of its website. After researching the options, you settle on one that seems most appropriate in light of the organization's goal -- to maximize time spent by visitors on its site. What measurement metric did you choose?
A) Click-through rates
B) Conversion rates
C) Engagement
D) Enthusiasm
E) Comprehension

Question

​You work for a not-for-profit organization, and are not sure of the best way to assess the effectiveness of its website. After researching the options, you settle on one that seems most appropriate in light of the organization's goal -- to maximize time spent by visitors on its site. What measurement metric did you choose?
A) ​Click-through rates
B) ​Conversion rates
C) ​Engagement
D) ​Enthusiasm
E) ​Comprehension

Quizplus · Accepted Answer

Engagement is the most appropriate metric for assessing the effectiveness of a website in terms of maximizing the time spent by visitors. It encompasses various aspects such as the duration of visits, pages viewed, and interactions on the site, which directly relate to the goal of keeping visitors engaged for longer periods.

​You Work for a Not-For-Profit Organization, and Are Not Sure

You Work for a Not-For-Profit Organization, and Are Not Sure