Jessica is visiting Chicago with several friends from college and wants to book reservations at one of the top restaurants in the city. She accesses the OpenTable application on her smartphone and reviews several restaurants that are near her location. After discussing with her friends, she makes a reservation at 8 p.m. at one of the restaurants for that evening. Which capability of e-marketing has Jessica utilized to obtain a reservation for dinner?
A) right-time marketing
B) global reach
C) personalization
D) integrated marketing

Question

Quizplus · Accepted Answer

Right-time marketing is demonstrated here as Jessica is able to make a reservation at the desired time for the same evening, showcasing the ability to engage with the service exactly when needed.

Jessica Is Visiting Chicago with Several Friends from College and Wants