Zach is a sports enthusiast and enjoys staying fit by participating in a CrossFit program, playing basketball and soccer. He has been a loyal customer of Eastbay.com and when he signs in to his account, Eastbay offers suggestions on new products that Zach might like based upon his purchasing history. The ability of the Eastbay.com web store to offer product suggestions based on Zach's purchasing history is known as the _______ benefit of B2C e-marketing.
A) personalized service
B) convenience
C) competitive pricing
D) shopbots

Question

Quizplus · Accepted Answer

The ability of Eastbay.com to offer product suggestions based on Zach's purchasing history is known as the personalized service benefit of B2C e-marketing. This feature tailors the shopping experience to individual preferences, enhancing customer satisfaction and engagement.

Zach Is a Sports Enthusiast and Enjoys Staying Fit by Participating