HGTV, the popular home decor and remodeling channel, holds an annual contest for a new house. To enter the contest, viewers must go to the network's website, where they are encouraged to subscribe to e-newsletters produced by HGTV and its major sponsors. HGTV is successfully utilizing:

Question

Quizplus · Accepted Answer

HGTV is utilizing integrated marketing by combining their annual contest with encouraging viewers to subscribe to e-newsletters from both HGTV and its major sponsors, thereby integrating various marketing strategies and channels to enhance engagement and reach.

HGTV, the Popular Home Decor and Remodeling Channel, Holds an Annual