Women's Shoe Warehouse sells shoes and other accessories in shopping mall stores and on a massive e-commerce website. Through _________, the company collects data on each customer's favorite brands and styles. Then, through _________ marketing, whenever a customer is within 10 miles of a bricks-and-mortar store, it sends the customer a text message offering a 15% discount off one pair of her favorite brand of shoes.

Question

Quizplus · Accepted Answer

The company uses personalization to collect data on each customer's preferences and then employs interactive marketing to engage directly with the customer by sending a text message when they are near a store.

Women's Shoe Warehouse Sells Shoes and Other Accessories in Shopping