You've just been named the head of marketing for a major children's clothing retailer so you're evaluating the company's e-commerce website. You notice that the navigation menu provides links to pages of clothes for infants, toddlers, and several size ranges for older children. Each of these pages offers anywhere from 45 to 70 items for sale. The first thing you decide to change to improve the user experience on your site is to:
A) feature more and larger detail photos.
B) write an engaging story for each product.
C) add a search bar.
D) include customer reviews.

Question

Quizplus · Accepted Answer

Adding a search bar significantly improves user experience by allowing customers to quickly find specific items or categories they are interested in, rather than browsing through potentially hundreds of items across different age groups and sizes.

You've Just Been Named the Head of Marketing for a Major