Elle was very excited about her Instagram ad for her company's newest handbag, but her click-through rate in the first 24 hours was only 1.3%. Elle thought of four different ways she could modify her ad to improve her CTR, which she tested simultaneously, also for 24 hours. Which idea generated the best results?

Question

Elle was very excited about her Instagram ad for her company's newest handbag, but her click-through rate in the first 24 hours was only 1.3%. Elle thought of four different ways she could modify her ad to improve her CTR, which she tested simultaneously, also for 24 hours. Which idea generated the best results? ​

Quizplus · Accepted Answer

To find the best results, calculate the click-through rate (CTR) for each option: A) 160/10,000 = 1.6%, B) 230/10,000 = 2.3%, C) 160/8,000 = 2%, D) 200/20,000 = 1%. Option B has the highest CTR at 2.3%.

Elle Was Very Excited About Her Instagram Ad for Her