In Times of Prosperity, Marketers Respond to Consumer Buying Behavior

In times of prosperity, marketers respond to consumer buying behavior by:

A) launching special value-priced products that are likely to appeal to cost-conscious buyers.
B) holding down costs and offering superior services at lower prices.
C) lowering prices and increasing promotions that include special offers to stimulate demand.
D) offering new products, increasing their promotional efforts, and expanding distribution.