Consumers who are part of the Millennial generation rely on social media and the influence of peers when making decisions about purchasing products and brands compared to Baby Boom generation consumers who might prefer to read reviews by sources such as Consumer Reports. This distinction is important to marketers and part of the ______ environment.

Question

Quizplus · Accepted Answer

The distinction between how Millennials and Baby Boomers make purchasing decisions—through social media and peer influence versus traditional reviews—relates to societal norms and cultural trends, which are part of the social-cultural environment. This environment influences consumer behavior and preferences.

Consumers Who Are Part of the Millennial Generation Rely on Social