A local furniture store was recently penalized for continuously using a "going out of business" message in its marketing communications to influence shoppers to visit the store and assume that prices would be very low. This ethical issue is linked to the _____ variable of the marketing mix.

Question

Quizplus · Accepted Answer

The ethical issue is related to promotion because it involves the store's marketing communications strategy to attract customers under false pretenses.

A Local Furniture Store Was Recently Penalized for Continuously Using