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The Social-Cultural Trend of Consumers Becoming More Time-Starved Has Resulted

Question 102

Multiple Choice

The social-cultural trend of consumers becoming more time-starved has resulted in changes to the competitive environment. Many grocery stores now offer online ordering and grocery pickup or even grocery delivery. This illustrates that:


A) consumers' needs should be met regardless of the costs or resources required.
B) decisions about marketing mix variables are made independently.
C) dimensions of the marketing environment influence each other.
D) changes in the competitive environment will alter consumer desires.

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