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POM Wonderful Pomegranate Juice Advertised That Drinking 8 Ounces of POM

Question 117

Multiple Choice

POM Wonderful Pomegranate Juice advertised that drinking 8 ounces of POM Wonderful on a daily basis would be a preventative measure against artery plaque build-up in healthy individuals. The advertising campaign featured the slogan, "Floss Your Arteries," which was believed to be misleading by a regulatory agency. Which agency likely filed a claim against POM Wonderful?


A) The Food and Drug Administration (FDA)
B) AARP
C) National Advertising Division (NAD)
D) The Direct Marketing Association (DMA)

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