Marketing plans once implemented should not be changed even if the actual performance does not meet the desired results.
Correct Answer:
Verified
Q12: Tactical plans typically determine an organization's primary
Q13: The number of suppliers available to a
Q14: The planning process begins at the corporate
Q15: Strategic planning activities are conducted by a
Q16: Tactical planning usually involves the production of
Q18: Employees at middle-management levels engage themselves in
Q19: Supervisory managers tend to focus exclusively on
Q20: A statement such as "to hit the
Q21: Matching an external opportunity with an internal
Q22: Marketing planning establishes the:
A) resource base provided
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