Porter's Five Forces are potential new entrants, bargaining power of buyers, bargaining power of suppliers, threat of substitute products, and rivalry among competitors.
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Q6: A marketing plan is flexible and allows
Q7: Planning often is classified on the basis
Q8: When making tactical plans, managers don't need
Q9: Organizational objectives may specify time frames stating
Q10: Marketers implement marketing strategies and monitor performance
Q12: Tactical plans typically determine an organization's primary
Q13: The number of suppliers available to a
Q14: The planning process begins at the corporate
Q15: Strategic planning activities are conducted by a
Q16: Tactical planning usually involves the production of
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