According to the BCG matrix, if a question mark cannot become a star, the firm should pull out of the market and target other markets with greater potential.
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Q22: Marketing planning establishes the:
A) resource base provided
Q23: Long-term plans focusing on those organizational objectives
Q24: According to the BCG matrix, cash cow
Q25: The disadvantage of core competencies is that
Q26: Decisions regarding product lines, pricing, selection of
Q28: According to the BCG matrix, stars require
Q29: Strategic business units (SBUs) of a diversified
Q30: SWOT analysis refers to an examination of
Q31: The process of anticipating future events and
Q32: Competitive rivalry among competitors who are trying
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