Long-term plans focusing on those organizational objectives that will significantly affect a firm are usually referred to as _____ plans.
A) strategic
B) marketing
C) economic
D) tactical
Correct Answer:
Verified
Q18: Employees at middle-management levels engage themselves in
Q19: Supervisory managers tend to focus exclusively on
Q20: A statement such as "to hit the
Q21: Matching an external opportunity with an internal
Q22: Marketing planning establishes the:
A) resource base provided
Q24: According to the BCG matrix, cash cow
Q25: The disadvantage of core competencies is that
Q26: Decisions regarding product lines, pricing, selection of
Q27: According to the BCG matrix, if a
Q28: According to the BCG matrix, stars require
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