An event management company decided to use radio advertising in order to promote an upcoming music festival. The executives of the company suggested various activities that could be used for the radio campaign. These activities are a part of the company's _____.

Question

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The activities suggested for the radio campaign are part of the company's tactical planning efforts. Tactical planning involves short-term actions and strategies that support the overall strategic plan, such as promoting an event through specific advertising campaigns.

An Event Management Company Decided to Use Radio Advertising in Order